Relating to selecting an insurance coverage supplier, there isn’t a larger endorsement than a advice from a buddy, member of the family, or colleague. For purchasers, the boldness to advocate their insurer speaks volumes concerning the belief and satisfaction they really feel within the service offered. For this reason the Client Intelligence Awards’ Really helpful by Prospects class is without doubt one of the most extremely anticipated bulletins every year.
In 2025, we’ve seen a notable development emerge in each the motor and residential insurance coverage sectors: extra prospects than ever earlier than are completely satisfied to advocate their present motor insurance coverage suppliers, with an uptick seen since final yr within the dwelling sector as nicely. This displays not only a rising stage of satisfaction, but additionally the rising significance of buyer expertise in shaping loyalty and long-term relationships. The awards rejoice these manufacturers who’ve excelled on this space, delivering distinctive service, worth, and peace of thoughts to their prospects.
A robust yr for motor insurance coverage suppliers
In 2025, our knowledge reveals that motor insurance coverage prospects are more and more happy with their suppliers, with advice ranges reaching their highest level since we started monitoring this metric. This shift could also be a testomony to the continuing enhancements within the motor insurance coverage sector, the place innovation, buyer engagement, and repair have taken centre stage.
Residence insurance coverage continues to see enchancment
The house insurance coverage sector has additionally skilled a optimistic shift in buyer satisfaction this yr, with advice ranges displaying a modest uptick. Whereas the enhancements aren’t as dramatic as these seen in motor insurance coverage, they nonetheless mirror a broader development in the direction of higher buyer experiences throughout the business.
What’s behind the expansion in suggestions?
As we’ve noticed in our knowledge, the rise in buyer suggestions can largely be attributed to enhancements in numerous features of the shopper expertise. Suppliers who’re seeing probably the most success are those that have centered on simplifying their processes, providing higher transparency, and delivering on their guarantees.
A optimistic advice expertise additionally hinges on worth for cash. Customers are extra discerning than ever about how their premiums translate into service and protection. Insurers who’re assembly or exceeding buyer expectations in these areas are those incomes probably the most endorsements.
The winners of the 2025 Client Intelligence Awards
In recognition of their excellent efficiency in buyer advice, we’re proud to announce the next winners of the 2025 Client Intelligence Awards within the Really helpful by Prospects class:
Motor winners
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The AA |
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Admiral |
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Aviva |
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Churchill |
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Dial Direct |
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Direct Line |
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NFU Mutual |
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RAC |
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Saga |
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Sheilas’ Wheels |
*profitable manufacturers are listed in alphabetical order
Residence winners
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Aviva |
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Financial institution of Scotland |
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Co-op |
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Direct Line |
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John Lewis |
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Nationwide |
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Prudential |
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RBS |
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Saga |
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Tesco |
*profitable manufacturers are listed in alphabetical order
These manufacturers have demonstrated distinctive buyer satisfaction, loyalty, and belief, making them probably the most really helpful insurers of their respective classes.
Wanting forward
The 2025 Client Intelligence Awards provide a transparent indication of the place the insurance coverage business is heading. Prospects are not simply looking for the most cost effective premiums—they’re in search of suppliers that provide dependable, accessible, and clear providers. With motor insurance coverage suggestions reaching report ranges, and residential insurance coverage displaying regular enchancment, it is clear that manufacturers that target delivering top-tier buyer experiences are poised for continued success.
Congratulations to this yr’s winners for his or her well-deserved recognition. Their dedication to placing prospects first has set the usual for excellence, and so they function an inspiration for the remainder of the business to observe.
We stay up for seeing how these traits proceed to evolve within the coming yr, and we’ll be right here to rejoice much more manufacturers that earn the belief and advice of their prospects.
Are you a 2025 winner? Enquire about your award as we speak…
Congratulations – what an achievement! Why? As a result of these awards are based mostly purely on their suggestions – and so they say you’re the model to be with. Now it’s over to you to resolve the way you want to maximise the worth of your award win. Click on beneath to search out out extra…
