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Rework Your Company with EZLynx E mail Content material Help


This submit is a part of a collection sponsored by EZLynx.

For unbiased brokers, crafting the right e mail—whether or not it’s for a brand new policyholder, a renewal reminder, or a advertising marketing campaign—may be surprisingly time-consuming. Ensuring each message hits the mark can eat into invaluable time and shortly change into a irritating drain on productiveness.

A examine by We Are Talker and Slack discovered that the typical small enterprise worker spends greater than 10 hours every week drafting emails. In the meantime, McKinsey reviews that 28% of the typical workweek is dedicated to managing emails. Over the course of a month, or a yr, that’s a staggering period of time spent writing content material that shoppers may not all the time learn.

That’s the place EZLynx’s Digital Assistant (EVA) is available in. Whether or not you’re reaching out to particular person shoppers or constructing out bigger campaigns, EVA E mail Content material Help leverages the ability of AI and integrates seamlessly with the EZLynx administration system that will help you craft efficient messages in seconds.

Attending to Know EVA: E mail Content material Help

So how does it work? To get began, EVA will immediate you to decide on the tone of your message: informal or formal. Then, you’ll choose the specified size—brief, medium, or lengthy. From there, merely enter a number of key phrases or a brief immediate that describes the subject of your required message. You possibly can kind your request identical to you’re chatting with a coworker. You would possibly ask: ‘Craft me an e mail about upcoming coverage renewals’ or ‘Create an e mail for the next matter: umbrella insurance coverage.’ When you’re prepared, click on the ‘Write’ button and EVA will immediately generate a refined e mail.

Bill Richards, chief solutions officer, Community Insurance LLC
Invoice Richards, Chief Options Officer Neighborhood Insurance coverage LLC

For Invoice Richards, Chief Options Officer of Neighborhood Insurance coverage LLC, the ready-to-send nature of EZLynx’s E mail Content material Help software saves him invaluable time he would in any other case spend brainstorming and modifying emails from scratch. “I wished to put in writing an e mail to one in every of my shoppers about voluntary advantages, so I simply made a rapid request to the AI,” he defined. “It gave me a bullet-point listing of every part I used to be on the lookout for, and I had an e mail able to go that required little or no tweaking.”

You is likely to be pondering, ‘assist with writing emails sounds nice—however what if I don’t even know what matter I wish to write about?’ EVA E mail Content material Help has an answer for that too. In case you’re caught on what to put in writing—whether or not it’s to a person consumer or a part of a mass advertising e mail—the function’s built-in Content material Template Library is right here to assist spark inspiration, making it straightforward to get began even while you’re not sure the place to start.

EVA’s Content material Library gives a variety of prompts, from welcoming new shoppers to your company and group engagement emails (like showcasing how your company provides again), to gross sales and service-oriented messages, together with tips about explaining underinsurance or serving to shoppers get essentially the most safety from their residence and auto insurance policies. Merely choose a subject, and the system will prefill the ‘Ask EVA’ part with a urged immediate you need to use as-is or customise to higher fit your wants.

Establishing a Constant Tone and Type

Whereas EZLynx’s E mail Content material Help is a robust time-saver, it additionally performs an important function in making certain consistency throughout your company’s communications—each in frequency and tone. By saving you time, EVA will make it easier to to achieve out to shoppers extra usually, rising engagement and constructing belief as shoppers see you as a dependable professional all the time searching for his or her wants. Moreover, E mail Content material Help ensures a constant type in all of your e mail communications.

In lots of organizations, totally different staff members naturally write in numerous methods: some use a proper tone, others write extra casually; some go into nice element, whereas others desire to maintain issues brief and easy. This variation can create a disjointed expertise for shoppers and make your company’s messaging really feel inconsistent. EVA solves this by giving each message a constant tone and construction, regardless of who’s behind the keyboard. As a result of the content material is generated by a single, unified software as an alternative of being written from scratch by a number of folks, your company can keep a cohesive voice throughout all consumer emails— giving shoppers a well-recognized expertise each time they work together together with your company.

Carlo Ferrara, chief operating officer, StreetSmart Insurance Agency
Carlo Ferrara, Chief Working Officer StreetSmart Insurance coverage Company

The advantages of EVA transcend constant messaging for Carlo Ferrara, Chief Working Officer of StreetSmart Insurance coverage Company. EVA helps create stronger alignment throughout his staff. As a result of EVA E mail Content material Help is constructed instantly into the EZLynx Administration System, staff members can simply view, collaborate on, and refine emails collectively in actual time. “Typically I are inclined to word-vomit,” Ferrara admits. “However E mail Content material Help takes what I’m making an attempt to say and makes it a lot clearer. I can work with my staff, share the messaging we’re creating, and fine-tune it collectively—which is fairly cool.”

Conserving Communications in One Straightforward-To-Use-Platform

Content material help instruments are enormous timesavers for an unbiased agent—however having these instruments constructed instantly into your company administration system may be game-changing. With EZLynx, there’s no must waste time leaping between AI writing instruments, your administration system, and your inbox. The EVA Content material Help software is absolutely built-in into EZLynx, so you’ll be able to effectively handle consumer communications with out disrupting your workflow.

Ferrara shared how this integration has impacted his staff: “We’ve determined to change to EZLynx solely for our e mail campaigns. Our outdated system relied on AI to generate emails, however now with EZLynx’s new e mail marketing campaign, we are able to streamline every part into one platform.”

EVA isn’t nearly saving time—it’s about reclaiming it so you’ll be able to give attention to what actually strikes the needle: rising what you are promoting and constructing stronger relationships with shoppers. In case you’re able to wave goodbye to author’s block and elevate your company, give EVA E mail Content material Help a strive right now.

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